rally
iPhone — coming soon

Tiny missions.
big family wins

Rally turns ‘please put your shoes away’ into missions kids actually want to finish — so mornings stop being a negotiation.

Coming soon toApp StoreSee how it works ↓
  • Built for iPhone
  • Syncs with your co-parent
  • Set up in a minute

How it works

~ go on, try it ~

Here's Rally, shrunk to fit. Pick a routine, play it the way your kid would, and watch the idea behind each part light up as you go.

  1. Pick
  2. Rally
  3. Earn & spend
rallyParent

New mission

~ pick one ~

for Maya4 saved

Why it works: every part of Rally comes from research on how kids' attention, memory and motivation work. Each idea lights up here as you play.

  1. You pick the routine

    • Routines that flex

    Start from one you already repeat every day, or make your own. Each task is worth a coin, and a timer keeps it short.

    • Routines that flex

      Structure that bends with real life, because no two weeks run the same.

  2. They rally

    • One thing at a time
    • Reward right away
    • Show the time

    Your kid taps each task as it's done and watches the coin land. No reminding, no nagging.

    • One thing at a time

      Just the next step on screen — so a big morning never feels like too much.

    • Reward right away

      The payoff lands the second they finish, not “maybe on Friday.”

    • Show the time

      A countdown they can see, so “time to go” stops being a standoff.

  3. Earn & spend

    • Celebrate effort
    • No takebacks
    • Small choices

    Finishing pays out on the spot. The coins go toward rewards you stock: picking the car music, screen time, the Lego set they're saving for.

    • Celebrate effort

      We name the effort: “you stuck with it” lands deeper than “you’re so smart.”

    • No takebacks

      What they earn is theirs to keep — even on the days that fall apart.

    • Small choices

      Choices that are truly theirs — their color, their avatar, where to start.

The research behind all seven →

Powerful for you.
Empowering to them.

Focus mode
3:00Pack your backpack2 of 3 · +10
Done ✓
Missions

Build missions, not nags.

Bundle everyday tasks into a morning or bedtime mission. Kids see one step at a time, with a visible countdown and a clear finish.

The store40
Screen time30 min20
Movie nightyou pick50
Lego setsave up120
+ add
Currency & store

A store you curate.

Coins, cash, or gems — you choose what they are worth. Stock the family store with rewards your kids care about.

Needs a look
School morning30
Maya · finished 7:41 · 3 of 3
Approve · pay 30
Earlier today
Bedtime · Leoapproved by Sam
Screen time · Mayaredeemed · −20
Co-parents

Two parents, one plan.

Co-parent accounts share missions, approvals, and reward balances. Whoever is there approves; the other sees it.

Maya's progress
Current streak

5 days

Badges earned

12

Missions this week18
MonSun
Progress

Celebrate every step.

Streaks, badges, and earnings help kids see what they have accomplished — and give you more ways to recognize the effort.

New missionRally Plus
Your description

“Get ready for school and pack the backpack.”

Rally drafted 3 tasks
Get dressed
Brush teeth
Pack the backpack
Make it yours · Rally Plus

Build it your way.

Build your own missions and rewards, or describe a mission out loud and let Rally draft it for you.

Pricing

Free for everyday Rally. Plus when you want to make it your own.

Kids can use built-in missions as often as they like. Rally Plus adds parent tools for tailoring missions and rewards to your family.

Rally Free

Everything kids need to build the daily habit.

Free

  • Use every built-in mission as often as you like
  • Earn family currency, use included rewards, and track streaks, stats, and badges
  • Share one family across both parents and any number of kids

Rally Plus

Planned for launch

More ways for parents to tailor Rally to their family.

$2.99/mo or $19.99/yr

14 days free · planned launch price

  • Create your own missions
  • Add rewards your family actually wants
  • Describe a mission out loud — Rally drafts it

Your saved missions and rewards stay available if Plus ends.

Co-parent sync and any number of kids are included with both plans.

Coming first to iPhone.

Rally is launching on the App Store soon.

Coming soon toApp Store