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Privacy policy

Your family's data, in plain language.

Rally is small, family-focused, and tries hard not to be creepy. Here's exactly what we collect, what we do with it, and what we don't.

The short version

Rally is a tool for your family. We collect the bare minimum we need to run the app, we don't sell or share your data with advertisers or AI training datasets, and you can delete your account and your family's data at any time.

What we collect

When you create a Rally account, we collect your email address (so you can sign in) and whatever you put into the app yourself — your household name, the names and avatars you give your family members, the missions and tasks you create, the rewards you stock in your family store, and the history of missions completed and rewards redeemed.

We also collect basic technical information — when you signed in, what device or browser you used — so we can keep the service secure and debug issues if something breaks.

What we do with it

We use your data to run Rally for you: keep you signed in, save your missions, sync across your devices and between co-parents, and show you the right things at the right time. That's it. We don't use your family's data to train AI models, build profiles for advertising, or sell to data brokers.

Sign in with Apple and Google

When you sign in with Apple, we receive your email address (or Apple's Private Relay address if you chose to hide it) and your name.

When you sign in with Google, we receive your email address, your name, and your profile photo URL.

We use this information only to create your Rally account and sign you in — never to email you marketing, and never shared with anyone else.

Your kids and children's data

Rally is designed to be used by parents and guardians. We don't knowingly collect personal information directly from children under 13. Kids don't sign in to Rally and don't have accounts of their own.

The information about your kids in Rally is whatever you, the parent, put there — typically a first name, a color, and a chosen avatar. We don't ask for birthdays, schools, locations, or anything beyond what you choose to enter, and we never solicit information from your children directly.

You can edit or delete that information at any time from your family's settings.

Where your data lives

Your Rally data is stored on Supabase, our database and authentication provider, with standard encryption in transit and at rest. A copy is cached on your iPhone (and any other devices you sign in on) for offline use and syncs back when you reconnect.

We use Sign in with Apple and Google Sign-In as identity providers, Vercel to host rallyfam.app, and Supabase to send sign-in emails. If you turn on Create by voice (below), Anthropicdrafts missions from your voice requests. We don't share your data with any other third parties.

Create by voice

Rally Plus lets you describe a mission out loud. It's off until you turn it on: before your first voice mission, Rally explains what is shared and asks you to agree. Subscribing to Plus or accepting our terms doesn't turn it on.

Your voice.Apple's speech recognition turns what you say into text. Depending on your iPhone and language, Apple does this on your device or on Apple's servers, under Apple's privacy policy. Rally keeps the recording only until it's transcribed, then deletes it. The recording is never sent to Rally or to Anthropic.

The draft.Rally sends the text of your request, your kids' first names, and your default reward and timer through Rally's server to Anthropic's Claude, which returns a draft mission. Your kids' account IDs aren't sent, and Rally doesn't store the transcript. You review and edit every draft before it's saved.

You can turn this off at any time in the app under Settings → Privacy & legal. If what we share ever changes, we'll ask you again before sending anything.

How long we keep it

We keep your data as long as your Rally account is active. When you delete your account, we permanently remove it from our systems within 30 days, except for the minimum we may need to keep to comply with the law (for example, basic transaction records).

Push notifications

If you opt in to push notifications on your iPhone, we send them about events in your family — mission reminders, mission completions, and similar. We never use push notifications for marketing or advertising, and you can turn them off any time in your phone's Settings.

No tracking, no ads

Rally does not track you across other apps or websites, does not include third-party advertising SDKs, and does not share data with advertisers. Apple's App Tracking Transparency dialog should never appear in Rally — we have nothing to ask permission for.

Your data, your call

You can edit or delete most of your data directly inside Rally. To delete your account and everything tied to it, open the app and go to Settings → your name → Delete account. We'll confirm before anything is permanently removed.

If a co-parent shares your family, deleting your account removes you— they keep the family, its missions, balances, and rewards. If you're the only parent, your family's data is permanently deleted along with your account.

You can also export your data on request — just ask.

Depending on where you live (the EU, UK, and California, in particular), you may have additional rights — to access, correct, port, restrict, or delete your data. Email us and we'll help you exercise any of them.

Changes to this policy

If we make material changes to how we handle your data, we'll let you know — either in the app or by email — before they take effect. Smaller clarifications get updated here, with the effective date at the bottom of the page.

Contact

Questions about your data, this policy, or anything Rally-related? Email support@rallyfam.app — we read every message.

Effective: